Ikigai: A concept made up by the Spanish and British 10 years ago

Let us now consider that declaration from our friend over at Abroad In Japan. 生きがい。Is it really a social media age construct barely 10 years old, a meaningless Japanese term co-opted by Brits and Spaniards hoping to appear soulful, as the resident expert on matters Japanese at that site announces? Well, it is defined by publisher Iwanami in its gold standard of Japanese dictionaries 広辞苑 as 生きるはりあい。生きていてよかったと思えるようなこと. In other words, 生きがい refers to one's sense of life's worth, whether it was good to have been born. A very real thing, even if some have monetized the concept (and ikigai is not a bucket-list thing, or is it?). For, as the site 健康寿命 points out, life's meaning is subjective: 主観的な感情を表す用語. For 健康長寿ネット、this is a serious matter, dealing as it does with the elderly. Methinks our curator at AIJ is a bit shallow, sophomoric, cavalier. Unquestionably uninformed.